Have you ever wondered what “quality” really means? Is it the durability of an item, the taste of a cake, expensive things, or maybe perfection?
Indeed, it’s none of those.
Quality Is About Meeting Expectations
At its core, quality is simply about meeting expectations, more specifically, the customer’s expectations. Think about the last time you bought something. Maybe it was a cup of coffee, a phone, or even a car. Why did you choose that specific product? Was it because it was the closest one to your needs and ticked all or most of the boxes you had in mind ?
Let’s take a simple example. Imagine a customer looking for a red-coloured product made from low cost materials. If the product fulfils their expectations such as colour, cost, and functionality, it’s considered high quality by them. On the other hand, even the most luxurious and expensive item can feel like a disappointment if it doesn’t meet the customer’s actual needs.
This is where many people get it wrong. They associate quality with luxury or perfection. But quality doesn’t always mean using the best materials or the fanciest designs. It’s about creating something that truly satisfies the customer.
The Promise of Quality
At the end of the day, quality isn’t something you can fake. It’s a promise you make to your customers, a promise to meet their expectations. Every fulfilled promise builds trust. And trust ? that is absolutely the foundation of every successful product, service, and brand.
What does quality mean to you? Write in the comments !
Mete Kilic 
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